A spirit for every moment
Amethyst is a non-alcoholic spirit crafted with invigorating fruits and botanicals, designed to bring the same depth, balance, and sophistication as a premium botanical spirit without the alcohol. More than a drink, it’s a new way to celebrate, connect, and savor life’s moments, both big and small.
why we exist
At Amethyst, our mission is simple. We strive to create a non-alcoholic spirit rooted in versatility, inclusivity, and innovation. Whether you’re cutting back, going alcohol-free, or simply choosing a mindful moment, Amethyst makes it easy to raise your glass with confidence.
What makes us different
Life is filled with moments worth celebrating, both big and small. Amethyst was created for all of those moments. From crafted cocktails at a dinner party to a quiet night unwinding at home, Amethyst is a spirit that adapts to the occasion, always offering something elevated, refreshing, and inclusive.
Where we're going
We believe in more than just making great drinks. Our vision is to create a world where everyone feels empowered to enjoy each of life’s moments. By pushing boundaries in flavor and craft, we’re reimagining what a spirit can be - without limits, without compromise.
Our Founders
Brothers Billy and Sean Watterson started their journey in the Lowcountry of South Carolina with a mission to craft spirits that celebrated flavor, quality, and connection. Along the way, they recognized that many people choose not to drink alcohol. The Watterson brothers believed those people deserved a spirit created with the same passion and intention. That vision became Amethyst.
A non-alcoholic spirit made with natural botanicals and premium ingredients, designed to deliver depth, flavor, and a full experience without compromise. Created for life’s biggest milestones and everyday moments alike, Amethyst makes it possible for everyone to celebrate — together. Proudly part of Watterson Brands.
A Spirit Without Limits:
Celebrate Every Moment
Your Way.
Experience Amethyst
Sip it neat, pour it over ice, or mix it into your favorite cocktail. Amethyst is proof that great spirits don’t need alcohol to shine.
